ATTN: HOLIDAY LIGHT INSTALLERS
Are you looking for a reliable partner to supply high-quality lighting products for your business? Look no further than Certified Lights’ Wholesale Partnership Program!
We are excited to invite you to become a Certified Lights Wholesale Partner. This partnership program is completely free and comes with a variety of great benefits to help your holiday installation business grow.
What is a Certified Lights Partner?
Here at Certified Lights, our mission is to be the industry leader in the professional outdoor lighting space in both (1) the quality of our products and (2) the level of service and expertise displayed by the companies who install them.
Which is why we created the Certified Lights Partnership Program - to allow us to come alongside our partners in an advisory capacity to achieve this mission in two ways:
- By working intimately with our partners, we are getting direct feedback from them about our products for quality improvement and innovation opportunities - such as the creation of the coaxial adapters and connectors to better protect wire connections from moisture, or the unique stucco garage & window installation techniques we teach in our trainings, as well as many other unique solutions and products we’ve come up with by working closely with our partners and intimately understanding their challenges.
- By helping our partners level up their installation and business skills, we all set ourselves apart across the industry as the clear leaders of quality and professionalism. This in turn has led to consistent year over year growth for CL partners. And when our partners grow, we all grow together.
Certified Lights Partners
As a Certified Lights Partner, you’ll gain access to exclusive benefits including…
Priority Access to Quality Products
As a CL Partner, you gain priority access to a wide range of top-notch lighting products- the same products we use and trust for our own $1.5M holiday light installation business. From LED lights to smart lighting systems, you can offer your customers a comprehensive range of high-quality options to meet their needs and desires.
All products are commercial grade, high-quality lighting solutions that go through multi-step quality assurance processes from our manufacturers and are inspected again before they ship from our 13,000 sqft Dallas, Tx warehouse.
Better Than Wholesale Pricing & Discounts
Guaranteed: By joining our program, you get exclusive pricing and discounts below wholesale prices on our wide range of holiday lighting products as well as our landscape lighting line of solutions.
This means you save money on your lighting solutions and maximize your profits without sacrificing quality. As a CL partner, you also get the biggest factory-direct saving opportunities in our annual Pre-Order event each new year.
Industry Leading Training
Learn everything you need to know to Start & Grow a Highly Profitable Christmas Light Installation business. Whether you’re new to the industry and starting from scratch or you’ve been in the business for 10 years now, our elite training programs will help you take your business to the next level. In these training programs, we pull the curtain back on and show you exactly how we grow and run our own $1.5M installation business. Walk away a true Certified Lighting Professional with more knowledge, skill and expertise than 99% of the rest of the industry.
Exclusive Customized Coaching & Consultation
Get exclusive business growth consultation tailored to your specific situation, needs, and goals. As your business grows, you’ll inevitably face unique challenges. Fortunately for our partners, we’ve got your back. With over 15 years of experience in the holiday lighting industry and $1.5M+ in annual installs, there’s very little we haven’t already gone through ourselves and we’re happy to share that expertise to help you break through obstacles quickly and continue growing. Get first hand support from our seasoned professionals.Pair large text with an image to tell a story, explain a detail about your product, or describe a new promotion.
Insider Access To The Latest Trade Secrets
As a CL Partner, you’ll get exclusive insider access to the latest industry trade trends and secrets. Each month we host a private “Partners Only” meeting and mastermind where we bring you the latest changes and updates to the industry and discuss new opportunities to capitalize on these trends. Get real-time insights and tips from our experts on how industry leaders are adjusting to new economic challenges and opportunities.
- Learn about new and innovative products coming to market before anyone else.
- Get the inside scoop on economic shifts and how to capitalize on them.
Insider Knowledge and Trends: By having insider access, you gain valuable industry knowledge and insights. You can stay informed about emerging trends, popular styles, and customer preferences in the Christmas lighting space. This knowledge helps you curate a desirable product selection and cater to the evolving demands of your target market.
Inner Circle Networking & Collaboration Opportunities
The CL Partners Program opens doors to networking and collaboration opportunities within the Christmas light industry. You can connect with other professionals, exchange ideas, and potentially form partnerships or collaborations. These connections can lead to new business opportunities, expanded customer reach, and shared resources for mutual growth.
Access the CL Marketing & Sales Toolbox
Get access to our entire Marketing & Sales systems to help build your business. This includes our marketing materials, advertising templates (including images and graphics), sales scripts and templates. Use our massive marketing library of templates, forms and examples to model and create your own 7-figure marketing machine. Also, get personalized support from our marketing team on your current marketing to level up.
The CL Operations Systems & Processes
As a CL Partner, you’ll also get access to our entire operating playbook. That includes all of our operating procedures from hiring and training, to trailer and warehouse organizations, and much more. Get a first hand look at every system and component under the hood of our own installation company.
As a Certified Lights Partner, you'll get...
Everything You Need To Succeed In The Holiday Lighting Industry
REQUIREMENTS - WHAT DOES IT TAKE TO BECOME A CL PARTNER?
And did we mention that the Certified Lights Partnership Program is completely FREE to join? That’s right, there are NO FEEs associated with the partnership program at this time. That means you can start saving on your lighting products and receiving top-notch support without spending a dime. We only ask a couple of things from you as a CL Partner…
- First, as a CL partner, you agree to make Certified Lights your primary Holiday Lighting supplier whenever possible. In the event Certified Lights CANNOT supply a specific product, then partners are free to seek them from other sources. If a matter of product cost is a concern, ask us about our partner-price-matching policy. In most cases we can meet (if not beat) competitor pricing. It really is a no-brainer!
- Second, we ask that you take the CL Partners Program and your business development seriously. As mentioned before, our mission is to be the clear leader in the holiday lighting industry and we want the same for our partners. We ask that you bring a growth mindset into becoming a partner - taking full advantage of all the resources and development opportunities the CL Partner Program has to offer. That means going through the business training material, showing up to partner calls and events whenever possible, sharing your challenges and wins, and making the most of this relationship. In other words, we ask that you play full out! Because that’s what we’re all about.
By now, you’ve probably noticed that our entire growth model is linked to and correlated with the success and growth of our Partners.
And We Pride Ourselves On That! We believe that truly sets us apart from everyone else and ultimately drives us to being our best and providing the best products and services to partners.
Become A Certified Lights Partner
How To Get Started
So, if all that sounds good to you?! We are excited to invite you to become a member of the Certified Lights Partners family. Here’s how to get started…
Step 4. - Get Your Access!
Once the enrollment process is complete you will receive full CL Partners Access to the program resources and network!
Get Started Now!
Why Choose Certified Lights?
The Certified Lights Partners Program is designed by pro installers for installers.
My journey from $400k to $5.8MM Annual Revenue
Hi! My name is Scott Young.
When I took over my Dad's pest control business, I went on a mission to grow. A decade later, I ran a $5+ Million per year, 50-people strong company with year-around offerings and income.
It was the Holiday Lighting segment I had added that made a huge impact on my bottom line. Today, I want to share what I learned and help our partners scale to a 7-figure business of their own.
What Our partners have to say
The thing I liked most about adding Christmas Lights to my slow season was the quick growth! We have grown approx. 30% each year since starting. Scott's training was key to getting us off to a fast start.
Another great benefit was not having to lay off my employees during our slower part of the year. Turns out, all of our employees made more during this part of the year due to increased margin and bottom line.David Y.Houston, TX
I just wanted to thank you again for hosting us. What I learned and took away from the training was so beneficial and I look forward to working with you guys.Memphis, TN
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Question #1: Is there a cost associated with the CL Partners Program?
No. As of right now, there is currently no financial requirement to become a Certified Lights Partner.
Question #2: What if I’m looking for a product CL does not have in stock?
You are free to seek any product CL can't provide from outside sources.
Question #3: What if I’m just starting out as a new installer?
Then this program is perfect for you! We designed this program for both the new and experienced installer. Whether you're doing 7-figures plus in installs or just starting out, we can help you succeed. In many cases, it's better to come in as a new installer so you're taught to start off with best practices from the beginning.
Question #4: How do I become a Certified Lights partner?
To become a partner, simply start by clicking the “Apply Now” button below and complete the online application form on the next page. Once submitted, our team will review your application and contact your with further details.
Question #5: What are the requirements to become a partner?
We welcome businesses and individuals with a passion for lighting solutions to join our partnership program. There are no specific requirements in terms of company size or experience, but a commitment to exceptional customer service and a focus on quality products is highly valued.
Question #6: How long does the application review process take?
Our team typically reviews partnership applications within a few business days. We aim to process applications promptly to ensure a smooth onboarding experience for our partners.
Question #7: What kind of support can I expect as a Certified Lights partner?
As a partner, you can expect comprehensive support from our experienced team. We provide product advice, technical assistance, marketing support, and guidance on maximizing your business's potential within the lighting industry.
Question #8: How does the pricing structure work for partners?
Partners benefit from competitive pricing on our wide range of lighting products. We offer attractive, below wholesale pricing options and exclusive discounts, allowing you to maintain healthy profit margins while providing value to your customers.
Question #9: Can I request customized or special order products for my customers?
Absolutely! We understand the importance of catering to unique customer needs. As a partner, you can request customized or special order products, and our team will work closely with you to fulfill those requirements.
Question #10: How are orders processed and shipped?
Orders can be conveniently placed through our online platform, and we offer efficient shipping options to ensure timely delivery. We work with reliable logistics partners to ensure your orders reach you and your customers safely and efficiently.
Question #11: Are there any marketing materials or resources available for partners?
Yes, we provide marketing materials, including product & installation images, descriptions, and promotional assets, to support your marketing efforts. We also collaborate with partners on specialized marketing initiatives whenever possible.
Question #12: Are there any minimum order requirements?
We do not enforce minimum order requirements. You have the flexibility to place orders based on your business needs and customer demand.
Question #13: How often do you introduce new products or product lines?
We constantly strive to stay at the forefront of the lighting industry by introducing new products and expanding our product lines. We regularly update our inventory with innovative and trending lighting solutions to ensure partners have access to the latest offerings.
Question #14: Do you offer training or educational resources to help partners enhance their product knowledge and sales skills?
Yes, we provide training and educational resources to our partners. We offer product training sessions, webinars, and educational materials to help you deepen your understanding of our lighting products, stay updated on industry trends, and improve your sales skills. Our goal is to empower our partners with the knowledge and tools they need to succeed in the lighting industry.
These FAQs cover some of the common inquiries about our partnership program. However, if you have any additional questions or need further clarification, our team is always available to assist you and provide the information you need to succeed as a Certified Lights partner.
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Monthly Webinar Series
Webinar Recording - June 21, 2023
Marketing Your Christmas Lights Business
Webinar Recording - July 26th, 2023
Selling to your Christmas Light Customers
Webinar Recording - August 30th, 2023
Setting Up Facebook ADS
Webinar Recording - September 20th, 2023