Marketing 101

by Scott Young

3 Easy Marketing Tips for your Christmas Light business!

So you've decided to start your own Christmas Light installation business... but how do you acquire customers now? Read below for 3 quick and easy tips to market your business in your local area.

1. Market to your existing clientele. 

Do you have a current business with a fantastic existing clientele? Maybe you are a Pest Control or Lawn Care provider. No matter your main business, marketing Christmas Light installation to your current customers is easy.

But why start here?

  • Trustworthiness has already been established between you and your customer. They know you and your team. They trust the work you currently provide so why wouldn't they trust you with Christmas Lighting?
  • It's FREE to send your customers an email that you are now offering Christmas Light installation. Market to your customers by having your team hand out flyers/promotions or by sending an email with a fun announcement. Show your excitement to get your customers excited too! 

You've already paid to obtain this customer, now maximize your profit by selling them an additional service!

2. Put out door hangers or flyers

Have you ever come home to a flyer on your door? There is a good chance you have and that is because placing flyers does work! 

Purchasing flyers in bulk can be very affordable and you don't have to be an expert designer to create a beautiful, yet effective flyer design. Our friends over at DesignCrowd are amazing when they create our flyers, and no, we're not paid to say that!

Utilize your current team - whether it is a Pest Control technician or a Lawn Care guy - to place flyers around the neighborhood before moving on to the next customer. "Cloverleaf" the neighborhood by placing a flyer at the homes on each side and across the street. 

3. Sign up for EDDM with USPS

Use Every Door Direct Mail® (EDDM®) services to promote your business in your local community. EDDM can help you send postcards and flyers to the right customers. Use the EDDM Online Tool to map ZIP Code(s) and neighborhoods with U.S. Census data.

What exactly does that mean?

Want to only market to homeowners with a combined household of $100,000/annually? You can easily single out the customers you want for rates as low as $0.164/per piece (may change). With rates that low, you can send over 5,000 flyers/postcards for less than $900!

Filter by age, income, or household size with this fantastic Online Tool. 

Want to only market to homeowners with a combined household of $100,000/annually? You can easily single out the customers you want for rates as low as $0.164/per piece (may change). With rates that low, you can send over 5,000 flyers/postcards for less than $900! 

 

Did we miss something? Leave us a comment below!


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